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| Kose Corporation launches Spa Wake at Indi Blogger Meet, New Delhi |
Networking, food, fun, an exciting product launch, great music, dance and goodies to delight.My first Indi Blogger Meet up after moving back to New Delhi from Muscat (after 24 years) at the Hyatt Regency, New Delhi last evening had all this and so much more.With over 150 Bloggers who actively participated and enjoyed every moment of the evening, it was a great opportunity for me to meet Indi Bloggers in real time and see the extent to which today's product launches in India have to integrate the blogging community as a 'must do" in order to spread word - immediately, efficiently and realistically.
The meet also saw the launch of Spa Wake, a new skin care brand of the KOSÉ Corporation, Japan which has moved into
the Indian cosmetics market for the first time with the w skincare brand, Spa Wake, by its local Indian operating company KOSE Corporation India Pvt. Ltd. The Spa Wake portfolio will include seven products and 13 product types,
priced at INR 69–249 and marketed at Indian women in the middle-income bracket and available from urban
supermarkets, mainly in the Indian capital Delhi, and the local product website.
According to a recent study, the Indian cosmetics market is growing and mass-produced products account for 95% of the total. The rapid
increase in the middle-income bracket and greater role of women in society in recent years has driven
particularly rapid growth in the “premium mass market”, as consumers look for quality and added value in the
mass-produced products they buy. KOSÉ believes that this premium mass market has potential and has therefore launched the
Spa Wake products as its first foray into this market. The goal -to use these cosmetics to help grow KOSÉ’s business and support skin health and beauty as women play a greater role in Indian society.
