At the Kose Indi iBlogger Meet, New Delhi to witness the exciting launch of Spa Wake

 Kose Corporation launches Spa Wake at Indi Blogger Meet, New Delhi

Networking, food, fun, an exciting product launch, great music, dance and goodies to delight.My first Indi Blogger Meet up after moving back to New Delhi from Muscat (after 24 years) at the Hyatt Regency, New Delhi last evening had all this and so much more.With over 150 Bloggers who actively participated and enjoyed every moment of the evening, it was a great opportunity for me to meet Indi Bloggers in real time and see the extent to which today's product launches in India have to integrate the blogging community as a 'must do" in order to spread word - immediately, efficiently and realistically.

The meet also saw the launch of Spa Wake, a new skin care brand of the KOSÉ Corporation, Japan which has moved into the Indian cosmetics market for the first time with the w skincare brand, Spa Wake, by its local Indian operating company KOSE Corporation India Pvt. Ltd.  The Spa Wake portfolio  will include seven products and 13 product types, priced at INR 69–249 and  marketed at Indian women in the middle-income bracket and available from urban supermarkets, mainly in the Indian capital Delhi, and the local product website. 

According to a recent study, the Indian cosmetics market is growing and mass-produced products account for 95% of the total. The rapid increase in the middle-income bracket and greater role of women in society in recent years has driven particularly rapid growth in the “premium mass market”, as consumers look for quality and added value in the mass-produced products they buy. KOSÉ believes that this premium mass market has potential and has therefore launched the Spa Wake products as its first foray into this market. The goal -to use these cosmetics to help grow KOSÉ’s business and support skin health and beauty as women play a greater role in Indian society.

I will now let my photographs take over and show you how the evening unfolded... 

The first group of Indi Bloggers I met

Teatime - Before we went into the Oval

I chose a Cappuccino and loved the decor

The ceiling at the Oval

Seated just behind the Japanese delegation

Great table setting

Ice Breaker-Meeting and exchanging personal stuff

Met Mum and Daughter- The Smiling Sharmas

With Manjulika, the winner of the Beautiful Oman contest

Anoop Johnson welcomed all of us

The Team from Kose Japan

Ambassador of Japan to India,Takeshi Yagi

  

The Spa Wake Range Unveiled

Interestingly, the company will also have a strong e-commerce strategy and to begin with has tied up with Myntra. For now, the company’s products are available across 120 outlets in the Delhi-NCR region and plan to expand it to 300 outlets in the next three months. It has also roped in actor Aditi Rao Hydari as its brand ambassador

Aditi R Hyadari- Brand Ambassador Spa Wake

All Smiles

A Fabulous dance by Just Dance enthralled

Dinner Time approaches

Spoilt for choice

The Non Veg delights

A great demonstration

My fave- The Creme Brulee 

And before I close, here's a look at what all of us went home with 

The Spa Wake collection

  Thank you Indi Blogger. That was a great evening and looking forward to more...